ITC e-Choupals
Raj Addepalli from Orkut pointed me here. These two presentations contain a good overview of the e-Choupal initiative by ITC. They have managed to install Internet access free of cost to connect more than 31000 villages and supply pricing, fertilizer, seeds, and weather information to farmers. The most amazing thing is that farmers have begun to follow global pricing trends, and decide based on it when to sell their produce. In addition, they have helped create a transport infastructure to facilitate ferrying goods and produce to and from the market and processing centers. All this leads to elimination of intermediaries which not only helps farmers to earn more, but also speeds up the entire supply chain.
ITC e-Choupal Experience Sharing, by S. Sivakumar.
Going Direct to the Farmer: ITC's e-Choupal Initiative.
posted by Aaditeshwar Seth at 2:57 PM
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3 Comments:
I did interacted with folks at echoupal sometime ago as a part of my job. The real reason seems to build a deep supply chain which only HLL used to enjoy at some point of time in past. Now with echoupal ITC enjoy to have a hub where thousands of people interact with them on daily basis. This allows them to sell anything. Now ITC is selling TV, refrigerators and all kind of things to rural people - The bottom of the indian pyramid. This let them stand a chance to fight the local market of india. This platform is also serving as a string channel for advertising and branding in rural market :).
Hmm... Interesting, and I guess it totally makes sense :-)
Hi,
Came across your article on E-Choupal. However the links are not working (ERROR - The links don't exist any more) Working on a similar project in India. It would be great help, if you can mail me the presentations to poorplanner(at)gmail (dot)com. Thanks.
pooR\
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